Types of Search Engine Marketing
Making a proper design, layout as well as coding of a given website by working on the graphical and technical components of the website is the major role of web designers also known as web developers. In order to meet the requirements of the business or organization, the web designers can use programming codes either by adopting them from related existing software and other graphic packages or writing from the scratch. They are also required to do testing of the website and check if there are technical problem and if it is ok, it has to be uploaded to a given server as well as registered with various search engines. Purpose of the website, type of contents needed for the website, functionalities that the website will handle as well as the colours, layout and the styles of the website are key issues that should be emphasized during web design.
Web design and search engine optimization are highly related since a well-designed website ensures the maximum potential of SEO is achieved. The aim of SEO is to enhance the visibility of a website in the given search engine to increase traffic to the site which is likely to be converted to clients. This is achieved by focusing on the design, coding and optimize the web pages in a language that is acceptable by the search engines. Navigation through the website should also be enhanced by web designers so that the traffic driven there can be able to obtain the necessary information that they require with ease. Inception of suitable keywords should be done through the web design which are used by SEO experts to enhance website visibility. For SEO to deliver their promises to the visitors in a site, web designers can make use of plug-ins which are used by the SEO for this purpose.
In order for the objectives of the website have been achieved for the benefit of the business or organization, SEO experts and web designer need to work together. The online presence of a business is usually maintained through SEO as well as ensuring the site attracts traffic and converts them into clients consistently. The SEO experts need to know all the specialization areas of search engine marketing which SEO is part of which covers local searches, on-page searches, analytics, content and keyword development among others, social media marketing as well as pay-per-click advertising. The SEO experts also need to have knowledge on other additional fields that are key such as creation of a website and modification, content writing and its alignment well as earning links. There are three levels of SEO marketing that includes technical, on-page optimization as well as off-page optimization which SEO experts need to be conversant with.